Ed. Note—our new Super Kitty line launches today, and Jay Prasuhn checks in with Rachel McBride, the Wattie Ink. athlete behind the design of our newest collection.
A Wattie Ink. kit means distinctive design, and nowhere is this fact more evident than the outfits our professional athletes wear. At the top of their sport, they love to wear kits that reflect their personal styles, and Wattie Ink.’s artists make those visions into reality.
As is the case with all Wattie Ink. pro kits, there’s a dialogue between athlete and designers in making it all happen. And among our pros, few have the standout style as Rachel McBride. The dyed-mohawk-rocking, speak-her-mind punk rock Canadian came up with her own inspiration behind the new Super Kitty collection: a leopard print of a teal and purple, with a subtle signature hit of that lil’ “Super Kitty” logo. Cute…but dangerous.
“The concept initially came from a chat with Wattie, and we were both on the same page with the idea to do something with leopard print,” McBride says of the initial platform concepts. “I loved the idea of taking such classic punk rock image into my kit this year.” But the stylization came from one of McBride’s personal side projects: making craft wallets with a familiar, do-it-all tool: duct tape. And standard silver wasn’t gonna cut it.
“The final color choice was inspired by duct tape, actually,” McBride says. “One of my creative outlets is to make little things out of duct tape, like wallets and stuff. I have a bunch of creative tape colors kicking around. I saw the teal and purple leopard print, and knew it was the way to go! Of course, initially the print was purple!”
From there, it was a few calls with the Wattie Ink. art team to make it a reality. “I just let the designers go to town and use their own creative juices to start the process.”
The end result is what McBride will rock this season…and that you can buy here now.